Tuesday, January 15, 2008
Los Angeles based, Placely is a new website for tracking travel plans. A sort of super light version of a social graph that attempts to help you keep in touch with people you meet during traveling or find other ones that are on a similar itinerary.
The Good
Placely focuses on real basic stuff, trying to coordinate events and people centered around travel. There are plenty of better travel 2.0 sites out there, and quite a few more sophisticated sites that focus just on travel social networking, but maybe Placelys simple take on things will appeal to some?
The Bad
Placely honestly is a pretty weak entry, into the travel arena to me. While the travel industry is certainly ripe for innovation and many web 2.0 capabilities continue to translate well into travel, it also is a heavily populated field to get into. If your going to get into travel, you better have a big vision or a hyper niche, and Placely impresses me with neither. Just by building some itinerary planning and throwing a bit of social in the mix is really not enough to make me think this will go anywhere.
Conclusion
I'll be awfully surprised to see if Placely ends up anything more than a forgotten company that attempted to throw something "social" together during this web 2.0 bubble. In some ways the best thing I think their service would be good for is something like a Facebook app, but there is already a bunch of those developed, since building basic itinerary stuff isn't all that hard. So what then is Placelys good for? Your guess is as good as mine.

