
While technically a Korean company they are partnered with K2 Network located in Irvine, CA (Orange County) and they are hiring and basing their U.S. activity out of Orange County as well.
While Storyblender isn't live yet, they are already building some early buzz leading up to their December release by their inclusion in the TechCrunch Top 40. What they've demonstrated so far is a service that allows users to collaborate in editing and "blending" their text, audio, video, and image clips online. Once the blending is complete people will be able to share their "blended stories" with their friends in the Story Blender online community.
The Good
It just sounds fun being able to turn a fat kid with a baton...
Into a fat kid with a light saber; so with the help of a few friends I foresee endless hours of entertainment.
There is also a fertile market for Story Blender in music mixing as well as video editing for more practical purposes like school projects, action sports, and work presentations. The social network could really prove useful; not only because it will allow users to share their artistic talents but it has the ability to facilitate a teaching and learning process that might be keeping many people away from editing their own videos.
Finally they have $1.5MM in funding and are headed by Yong Joon Hyoung who is the founder of
Cyworld a popular social network in South Korea.
The Bad
Most video editors that I know (even the ones who only dabble) are very particular to their programs, whether it be Final Cut Pro, Abode Premier, or iMovie. Most video editors aren't going to start utilizing a new way of editing when its unlikely that Story Blender will be able to match many of the features of "real" desktop video software.
This leaves Story Blender's real market people who are just beginning to get in on the Youtube craze and aren't ready to dive in and learn the complexities of traditional video editing software. But succeeding in this market means their service needs to be stupidly simple while still powerful and polished enough to get people to find value in using the service. From the early demos they've shown, Story Blender is not quite there yet.
Bottom Line
While we won't give it a full review until they go live, if Story Blender is able to produce a user friendly video editing tool that retains some of the more important features of traditional video editing software, plus leverages the power of online collaboration, they have a decent shot at being successful.