TechCoastReview is a new weblog dedicated to tracking newly launched tech startups located in Southern California. In addition to new companies, we will profile existing southern California based companies that are sufficiently innovating in the areas of Internet and Technology.

Tech Coast Review is a response to the "Bubble 2.0" phenomena. A notion that the Internet and Technology Industry is in a rebirth of sorts; a gradual return to the highs and lows of the Internet bubble of the late 90's. New companies are forming everywhere, and many are touting the "power of web 2.0". While the definition of Web 2.0 continues to be fuzzy (Wikipedia entry on web 2.0), the excitement of leveraging, wikis, blogs, social networks, mashups, etc, through application frameworks like AJAX and Ruby on Rails, and open APIs such as Google, Yahoo, Flickr, et all. is palatable.

New companies are emerging at a rapid pace, and the venture capital and angel community have once again began bullishly investing in the online tech market. None of this, is "new" news to anyone who has been following the industry for the last 2 years or so. It is all well covered in the "valley".

But apart from Silicon Valley, areas such as Seattle, New York, and Southern California are hotbeds for innovation and investment. Despite the relatively small geographic distance between Socal and the Valley, cultural differences abound. In many ways the net result is that technology companies in Southern California tend to get underrepresented. Yet companies that have the potential to make a profound impact are emerging from areas like Santa Barbara, Ventura, Los Angeles, Orange County, and San Diego. This collective region, known as the "Tech Coast", has some of the greatest concentration of R&D efforts in the world, and its high time that someone was profiling it. So welcome to Tech Coast Review.

If you’d like to contact us with suggestions, comments, corrections, errors or announcements, feel free to email us at